@ best buy
Out of the box thinking. In the box solution.
The pandemic introduced many challenges when shopping in-store.
Arlo, a tech-forward home security company, provided the perfect opportunity to introduce innovation that demonstrated the product experience.
During one of the most difficult times in retail history, Darko’s in-house tech and creative teams collaborated to create a touchless interactive and scalable approach to their in-store displays.
Designed to Engage
The Retail Challenge
Arlo needed a display solution that was product-first and easy-to-replicate in stores around the country, smart and attractive enough to do justice to their products, and flexible enough to evolve along with their product line.
Working in our dedicated development center, we built, tested, and refined their retail displays to ensure they worked for the brand in a range of retail settings.
The Darko Solve
We built a custom pod with capacitive touch and circuit board that allowed customers to preview products individually or as an entire Arlo smart home system, including showcasing features, exploring apps, and introducing subscription service options. By building a custom design out of standard devices, we were able to create a system that showcased the uniqueness of their product line, while still being scalable for multiple stores.
The In-Store Impact
- 2,400Units in Best Buy stores
- 93,400Product interactions in-store
- 30,820Products sold
Perfect solution for the perfect time resulted in coveted Display of the Year 2021
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