Self-service is an important component of the user journey.  However, it must be integrated into an overall solution to deliver the maximum ROI and seamless brand experience.

42% of U.S. respondents expressed interest in using video screens or video walls within the store to help them make buying.

Even as "customer-centricity" has entered the daily marketing lexicon of retailers & brands around the world, many companies still invest 80% of their resources on customer acquisition & only 20% on current customers.