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U.S. retailers believe there is life left in their brick-and-mortar stores and they're trying new ways of making them more inviting by pampering customers - both the two- and four-legged kinds.
Experts said the vision of physical stores disappearing is apocalyptic and rooted in a lot of panic. At the same time, retailers cannot sit still, or they could suffer the same fate as Circuit City, Linens'n Things and other defunct chains.
"If retailers aren't experimenting, then they are doomed to fail," said Wendy Liebmann, CEO of WSL Strategic Retail.
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Women Shoppers Want to Shop in Stores, but Open to Mobile Deals While There
Read more: http://www.mediapost.com/publications/article/198459/women-shoppers-want-to-shop-in-stores-but-open-to.html#ixzz2QvilZyq3
Global Shop 2013 - POP by Booth #1448. DARKO will be featuring the latest infinity technology as well as showcasing many of 2012's successful in-store display executions.
Even though more than 53% of women have up to 5 shopping apps on their smartphones, 76% prefer to shop for clothes and shoes in a retail store rather than through an app.
Read more: http://www.mediapost.com/publications/article/198459/women-shoppers-want-to-shop-in-stores-but-open-to.html#ixzz2QvjNydV8
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