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According to the Point of Purchase Advertising International (POPAI) 2012 Shopper Engagement Study, the majority of customer purchasing decisions are made in-store.
The study found that today’s in-store decision rate has reached an all-time high of 76 percent. More shoppers than ever are utilizing in-store marketing and branding cues to make purchase decisions.
The study also highlighted other key findings that in-store and shopper marketers should note, including the importance of utilizing in-store marketing to put product on display. The study found that nearly one in six brand purchases are made when a display with that brand is present in-store.
Also, according to the study, retailers are not fully maximizing the opportunity to enhance the in-store experience by cross-promoting items and locating displays away from the home aisle.
Additionally, the study highlighted the value in compelling, creative visual displays, noting that a significant number of eye-fixations (13 percent) were made on in-store display, with 66 percent of all observed grabs resulting in purchase.
The study also found that shoppers who use debit/credit cards are more susceptible to impulse purchases and make more decisions in-store. The average shopper misjudges the amount they will spend by 35 percent. Even when accounting for impulse purchases, 57 percent of shoppers still spend more than they planned.
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Global Shop 2013 - POP by Booth #1448. DARKO will be featuring the latest infinity technology as well as showcasing many of 2012's successful in-store display executions.
Women Shoppers Want to Shop in Stores, but Open to Mobile Deals While There
Read more: http://www.mediapost.com/publications/article/198459/women-shoppers-want-to-shop-in-stores-but-open-to.html#ixzz2QvilZyq3
Even though more than 53% of women have up to 5 shopping apps on their smartphones, 76% prefer to shop for clothes and shoes in a retail store rather than through an app.
Read more: http://www.mediapost.com/publications/article/198459/women-shoppers-want-to-shop-in-stores-but-open-to.html#ixzz2QvjNydV8
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