Join cast members from The Second City, the well-known sketch comedy group, and retail leaders like David Plante, Target and Catherine Lindner, Walgreens, as they return to host this year's Design of the Times Awards Reception and Dinner on Wednesday, October 19 at 5:00 PM. The competition, which recognizes the most inspiring and creative in-store activations and campaigns, will c

Fremont, Calif. -- While the idea of a "hero mouse" may conjure memories of cartoons, for Logitech, it has anchored the rollout of a research-driven, in-store imagery program that was coordinated around specific shopper profiles of its major national accounts.

The foundation of the winter 2010-11 program was laid during back-to-school 2009 when Logitech introduced chain-specif

Marketers are using interactive elements and collaborating with retailers to reach toy shoppers along the path to purchase.

Unlike most packaged goods, toys are designed to create a memorable experience that lasts long after the product passes over the checkout scanner and lands in a happy child's toy box. For toy manufacturers, the challenge is evoking that experience in a way that wil

A Willy Wonka candy display from Nestlé Confections & Snacks won the "Best of the Times" award in the In-Store Marketing Institute's annual "Design of the Times" contest.

The limited-run endcap display was designed to project the whimsy and unpredictability of the Wonka brand in amusement park stores, where fun and imagination are part of the experience. T

MTV Games' Rock Band 2 videogame kiosk earned the "Best of the Times" award in the In-Store Marketing Institute's annual "Design of the Times" contest.

Designed for distribution in consumer electronics and specialty stores, the kiosk enables shoppers to try a fully functioning game unit. The display was designed and produced by Design Phase, Waukegan, I

An interactive endcap display for Fisher-Price's Smart Cycle toy won the "Best of the Times" display award in the Institute's annual Design of the Times contest.

Designed for Toys "R" Us stores, the endcap features a fully functioning unit that children can try in stores, and graphics that help parents understand key product attributes. The display was designed and p