Tire Kingdom retained our services in 2003 to help them convert several NTB stores they had purchased from Sears. The requirements entailed the design and development of a new branded image that appeals to a wide demographic, including soccer moms and businessmen.

The attributes of the program needed to include a clean, inviting environment with products and services to educate and help up-sell the customer. We delivered two design concepts that varied in layout, color and target demographics. The design chosen which is still used today appealed to Tire Kingdoms current customer base, while having the ability to lure new customers.

The elements enabled Tire Kingdoms to implement the design in new stores and remodel their wide range of existing stores. These elements included check out kiosks, tire and wheel fixtures, category signage, wallpaper murals and specialty information displays that include polar-motion light boxes.

To date we have produced and installed over 200 new and remodeled locations.