In a joint partnership with Babies-R-Us Store Planning and Visual Planning/Presentation along with their four core vendor partners Darko was asked to help design and develop the first ever urban Babies-R-Us store. The program became an idea in early 2004 and would use an existing location occupied by a Toys-R-Us store.

The design detailed three floors, each with several departments that had to have their own identity and personality. With this being a unique space and a different type of shopper (than what Babies-R-Us was used to) the shopping experience had to adapt to mom’s who demanded selection, service and convenience. Even though the initial concepts were a lot more trendy than what was approved and implemented (see images below) the overall feel and look fit the Babies-R-Us brand and it’s targeted customer, providing a timeless, flexible environment.

Our participation included the Apparel and Layette departments, Bedding and Furniture and several signage and specialty fixtures.